According to the analysis of domestic competition internationalization, international competition localization, will be the characteristics of the development of China's hardware industry in the next few years, and will present six trends.
First, China's position as a global hardware manufacturing center will be further consolidated
With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively perfect, the industrial development is relatively mature and the labor cost is low, which has the comparative advantage to become the global hardware manufacturing center. The export-oriented development of hardware manufacturing industry is obvious.
The strengthening of the central position is firstly manifested in the export growth of hardware products in recent years: the export growth rate of the main five complete products is higher than the output growth rate, and even higher than the domestic market sales growth rate: Not only power tools, hand tools, building hardware products these traditional export categories of products increased very high, and the export of kitchen electric products and sanitary products in 2004, which had a small proportion of exports before, was also very obvious. The huge market and the gravity of the central position will further attract the transfer of the manufacturing center of hardware multinational companies to China.
Second, the capital operation in the industry will be more active, and the cooperation between enterprises will be significantly strengthened
In the global competition environment, industrial capital is another theme of industry operation in order to obtain favorable competitive position and improve competitiveness. From the perspective of capital, the current main characteristics are the expansion of capital in the intensification, from the perspective of competitive behavior, resource sharing cooperation between enterprises is increasing.
Third, enterprise polarization will further intensify
The next few years will be the high-speed shock period of hardware industry, the direct consequence that this kind of high-speed shock brings is to bring about the trend of polarization in brand camp of hardware hutch to expand at present. It is expected that in the next few years can really survive in the market hardware enterprises good not now so much. But this kind of high-speed shock of hardware industry will bring great opportunity, the result of shock will make the market operation more rational.
Fourth, sales channels will undergo profound changes, and the competition between channels is increasingly fierce
As a result of domestic hardware hutch defends product supply exceeds demand, quality pressure increases, sales channel becomes one of the key competitive factors, each party is fighting for the channel with each passing day. On the one hand, kitchen electric manufacturers strengthen the control of the retail end, strive to reduce sales links, save sales costs, so that the sales channel to professional direction, enterprise sales model can adapt to the direction of the development of diverse markets. On the other hand, the trend of the development of the sales industry makes the status of large household appliance chain stores rise constantly, enhance the control ability of the industry, and participate in and trigger the price competition dominated by manufacturers in the past. With their broad market coverage, procurement scale and cost advantages, large retailers will increasingly control the production enterprises in product pricing, payment for goods delivery and other aspects. At the same time, the international market will gradually develop and change the requirements of China's hardware products, the quality of Chinese products, packaging, delivery time will have higher requirements, and even gradually extend to the production process and product research and development, the product and environmental protection, energy resources, cultural environment.
Fifth, market competition will shift from price to high-quality, high-tech products
With the deepening of competition, the profit margins at all stages of the hardware industry chain are compressed, and the space for price reduction is decreasing day by day. More and more enterprises realize that price competition alone cannot establish core competitiveness and is not the direction of long-term development, so they strive to explore new development paths. Many hardware enterprises increase technological input, develop new products with high-tech content, and take product differentiation as a long-term strategy of enterprise development to seek new market demand and establish new economic growth point (enter such as small household appliances and other similar industries), so as to achieve sustainable development of enterprises.
Sixth, the integration of domestic and foreign enterprises will be further accelerated
In order to improve their own strength and expand the international market faster, domestic hardware enterprises will speed up the integration with foreign enterprises through various means to improve product quality and competitiveness.
In general, China's hardware industry will continue the momentum of structural adjustment, but at the same time will continue to appear some bright spots. The situation of polarization of hardware enterprises will yu Yan Yu Lie, some enterprises do not adapt to market competition
Industry will withdraw from market competition through different channels, and hardware giants will gradually emerge.